Connecting people with products they love, locally

Adding e-commerce to a local toy shop website, a concept.

Book Nest Toy Store website on desktop after adding e-commerce.

Background

Book Nest is a local toy store in Flagstaff, AZ. It is loved by many in the area with its vibrant and fun filled atmosphere. The shop is filled with new toys for all ages as well as a pre-loved section.

Design Challenge

Add e-commerce to an existing site and take users through a purchase flow.

Timeline

2 weeks

Research

Local shops are now competing with big brands that offer delivery and easy online shopping experiences.

Tools

Figma, Optimal Workshop

Role

Research, Design

Takeaways

  • This was my first project prototyping and working from end to end. I really enjoyed prototyping and seeing everything come to life. I would have liked to have some more time to really build out more of the site and continue testing.

  • Listen to users. It is so important to design for your user and not yourself.

  • Accessibility. This was my first introduction to creating a site with WCAG guidelines in mind. I focused on visuals and contrast.

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